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05.02.2010 - E' Call Of Duty: Modern Warfare 2 il game più venduto del 2009 | ||
Uno studio condotto dall'agenzia NPD Group, i cui risultati sono illustrati in dettaglio attraverso il comunicato stampa che segue, focalizzato sul mercato dei videogame nelle tre maggiori regioni per volumi in gioco al livello mondiale, ossia Stati Uniti, Regno Unito e Giappone, ha messo in rilievo che il numero complessivo di titoli venduti nel 2009, pari a 379.3 milioni di unità, è calato di circa 8pp rispetto al quantitativo commercializzato durante il 2008.
[Immagine ad alta risoluzione] Due screenshot ufficiali di Call Of Duty: Modern Warfare 2 [Immagine ad alta risoluzione] [Immagine ad alta risoluzione] NEW YORK, TOKYO, LONDON, February 3, 2010 - According to recent findings from Top Global Markets, an integrated monthly report from leading providers of consumer and retail information in the video games industry, The NPD Group, GfK Chart-Track Limited and Enterbrain, Inc., combined video game software unit sales across the world’s three largest games markets experienced a decline of 8 percent in calendar year 2009* (Jan.-Dec.), totaling 379.3 million units. The declines were more modest in Japan, which experienced a 2 percent decline in software units (5 percent decline in console software and a 1 percent decline in portable game software). The United States and UK saw respective declines of 7 percent and 14 percent. In the U.S., console and portable software experienced respective declines of 7 percent and 8 percent, while UK units saw respective declines of 6 percent and 25 percent. However, these titles could not manage to recover the losses experienced during the first half of the year, thus the annual total sales was slightly down." United Kingdom Within the portable market, it is clear that this is the reason for the overall console software decline. Nintendo DS volume (and value) sales in 2008 reached a high point brought about by massive, record-breaking DS Lite sales, and the corresponding sales of hit titles such as 'Dr Kawashima,' 'Mario & Sonic at the Olympics,' 'New Super Mario,' and 'Mario Kart DS.' Rolling on to 2009 saw much lower DS hardware sell-through and no new must-have DS titles at the top of the charts, apart from 'Professor Layton and Pandora's Box.' Sony’s PSP suffered a similar fate, with few must-have titles arriving in 2009, and a continued decline in PSP hardware sales, ever since the sweet spot achieved in 2006 with the original PSP." United States So, while there has been no noticeable slow down in the number of titles launched each year, we do see some evidence of a converse relationship between the number of titles launched and the average unit sales of a title. When looking back at the past seven years, we see that 2004 had the lowest number of titles launched, yet the highest average unit sales. On the other hand, 2009 had the most titles launched and average unit sales were lower than they’ve been since 2005." News Source: NPD Group Press Release Links |
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