Con i seguenti comunicati stampa, NVIDIA ha reso noto di aver avviato una partnership con Electronic Arts e 2K Games in base alla quale i due giganti in ambito PC e console Gaming utilizzeranno la tecnologia NVIDIA PhysX per accrescere il livello di realismo e il gameplay dei loro prossimi titoli.

Ad onor del vero, Electronic Arts ha già fatto uso della tecnologia PhysX con il suo game Mirrors Edge per PC; tuttavia l'adozione dell'engine di NVIDIA permetterà la produzione di giochi con PhysX su tutte le piattaforme (Nintendo Wii, Playstation 3, Xbox 360, oltrechè per PC) servite da EA e 2K Games.

Alla luce di questo annuncio è lecito inoltre attendersi una ottimizzazione di carattere generale da parte dei game di EA e 2K Games per le gpu GeForce.

[MirrorsEdge PhysX - Watch WMV Video]

2K GAMES Licenses NVIDIA PhysX Technology For Its Studios Worldwide

SANTA CLARA, CA—DECEMBER 8, 2008—NVIDIA Corporation today announced that 2K Games, a publishing label of Take-Two Interactive Software, Inc., has selected NVIDIA PhysX technology for use by 2K Games’ studios worldwide. NVIDIA PhysX technology is the world’s most pervasive physics solution for designing real-time, real-world effects into interactive entertainment titles, and is another example of how NVIDIA GPUs transcend beyond the realm of just graphics rendering.

“We are very impressed with the quality of the PhysX engine and we licensed it so our studios can use this solution early in development,” said Jacob Hawley, technology director for 2K. “Developing games with an interactive story and immersive gameplay remains our number one priority, and aligning with technology leaders like NVIDIA allows our teams to concentrate on making great games.”

The NVIDIA PhysX development solution consists of a robust physics engine, API, and software development kit (SDK) designed to give developers and animators unprecedented creative control over the look of their final in-game interactivity by allowing them to author and preview physics in real time.

PhysX technology works across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, NVIDIA PhysX technology will deliver faster performance and richer environments based on the number of GPUs or CPUs in the PC, or the varied computing capacities of today’s console platforms.

“NVIDIA and 2K Games are dedicated to advancing technology that powers gaming,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA. “We look forward to working with the leaders in the industry to bring some amazing new games to market.”

2K Games will be using PhysX for its upcoming title, Borderlands, developed by Gearbox Software, among other future releases.

For more information on NVIDIA PhysX technology, please visit: www.nzone.com/physx.