Tra i prodotti che Sony Electronics mostrerà al grande pubblico in occasione del CES 2008, tutti inclusi nel seguente comunicato stampa, vi è il primo BD-ROM drive interno, alias player di dischi Blu-ray, avente un MSRP inferiore, in accordo al produttore, alla soglia del 200$.

Il dispositivo, che è siglato BDU-X10S ed è realizzato nel formato standard da 5.25-inch, è dotato di una interfaccia SATA; verrà commercializzato entro la fine del mese negli USA, unitamente al software PowerDVD BD Edition di CyberLink, specializzato nel playback dei filmati su Blu-ray, ma naturalmente retrocompatibile con quelli memorizzati sui supporti DVD e CD.

LAS VEGAS, Jan. 6 /PRNewswire/ -- CES Booth #14200 -- Sony rolled out new products, technologies and business relationships here on the eve of the Consumer Electronics Show. From razor-flat television technology to innovative audio, mobile and IT products, the company demonstrated its leadership across several major product categories.

Key alliances were announced at a press conference, where company executives highlighted three new exhibit areas: HDNA (high-definition), mobility and creativity.

The company took the wraps off the first Organic Light Emitting Diode television in the United States. About the thickness of three credit cards, the new OLED-TV (model XEL-1) offers picture quality with high contrast of 1,000,000:1, outstanding brightness, exceptional color reproduction, and a rapid response time.

Other major announcements included additions to the company's Digital Media Extender (DMeX) technology, for clip-on BRAVIA(R) TV models, a line of high-definition Handycam(R) camcorders, a new Alpha DSLR-A200 digital camera, a VAIO(R) Home Theater PC, and the innovative Rolly(TM) entertainment device with its unique combination of robotic and digital audio technologies.

"Sony continues to reinforce its standing as number one in the consumer electronics industry," said Sony Electronics President and Chief Operating Officer Stan Glasgow. "We are accomplishing this by offering products and technologies that show our innovation, as well as the ability to deliver the best customer experience."

The nation's first OLED-TV will be launched in select Sony Style retails store around the country in limited quantities beginning tomorrow.

HDNA

Coming off a strong holiday selling season, Sony added strength to its leadership position in high-definition with key product announcements.

The company unveiled three new modules as part of its DMeX technology, which allows consumers to add optional features to BRAVIA(R) televisions for enhanced programming and functionality.

First, the BRAVIA Wireless Link module, a wireless HDMI(TM) link, frees the living room of messy wires by connecting an HD transmitter to AV gear and an HD receiver behind the television for wireless 1080p/24p transmission. It supports up to four HDMI source devices at distances up to 200 feet.

Next, the BRAVIA DVD link module provides an easy upgrade to DVD, CD and MP3 functionality and seamlessly mounts on the back of the television.

And finally, the BRAVIA Input Link module extends a home theater with three additional HDMI inputs. All three will be available later this year.

Additionally, new broadband content providers were announced at the show for the existing BRAVIA Internet Video Link module, which streams Internet video content directly to compatible BRAVIA televisions without the need for a PC.

Glasgow also touted the arrival of the CBS Interactive as the latest provider to join the service, adding one-of-a-kind videos later this month encompassing primetime and daytime programming, news and sports.

Sony's newest offerings in its number-one selling BRAVIA flat-panel LCD HDTV line were also on display. Ranging in sizes from 19 to 52 inches (measured diagonally), the new line includes seven entry-level 720p and 10 full HD 1080p models, including the company's first 1080p 32-inch and 37-inch HDTVs.

New features include slim bezels on select models, a distinctive 3D graphic interface. Select models also feature compatibility with Sony's Digital Media Port, which allows users to connect a number of optional accessories like an iPod dock to access video and audio content on the television.

Additional advances -- such as BRAVIA(R) Sync(TM) technology for one-touch play, Motionflow(TM) 120Hz high frame rate technology for further elimination of motion artifacts and better fast-action viewing, and x.v.Color(TM) technology for a wider gamut of colors -- are all featured on a broader selection of new models.

The company also announced a new high-definition version of its spherical digital living room PC, the VAIO(R) TP Home Theater PC. A stylish media hub, the unit integrates a Blu-ray Disc(TM) drive, built-in DVR functionality and BRAVIA Sync technology for one-touch play. The model is available with two external CableCARD(TM) TV tuners, so you can watch and record two HD programs at the same time.

A sub-$200 internal BD-ROM drive that can upgrade an existing desktop computer into a high-definition Blu-ray Disc player, as well as a DVD and a CD player was also introduced today. The new BDU-X10S model drive comes with CyberLink's PowerDVD BD Edition software for playback of commercial movie titles, recorded Blu-ray Disc home videos, DVD-ROMs and CD-ROMs.

Creativity

Knowledge transfer of Sony's HD expertise was evident by the company's newest digital imaging lineup for personal content creation.

Sony is leading the emerging high-definition camcorder category with the introduction of full 1920 x 1080 high-definition Handycam(R) camcorders with face detection technology. This technology can identify up to eight faces in the camcorder's LCD frame and automatically adjust focus, exposure, color control and, when photos are taken, flash control. Originally developed for Sony's digital camera line, face detection is one of several new shared technologies in digital imaging aimed to improve picture quality and make video recording more enjoyable.

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