Full Press Release Title: ATI Brings The Ultimate In Audio and Video To Siemens Two New Powerhouse Mobile Phones
ATI's Imageon Media Processor Delivers an Unmatched Multimedia Experience to S75 and Sl75 Camera Phones
MARKHAM, Ontario-(BUSINESS WIRE)-July 25, 2005- The Imageon 2182 media processor from ATI Technologies Inc.
(NASDAQ:ATYT) (TSX:ATY) has been included in the new fully featured
S75 and SL75 multimedia phones from Siemens to deliver the ultimate in
audio and video capabilities. ATI's Imageon 2182 media processor,
designed to bring exceptional audio and video quality to mobile
phones, drives key features in the premium Siemens phones that include
high-resolution color display, 1.3-megapixel digital camera and
optimized stereo audio and video streaming, recording and playback.
The Imageon 2182 has a programmable audio engine for CD-quality
ring-tones, stereo recording and playback in industry standard formats
such as aacPlus, MP3, Real Audio and WMA while its video engine
enables digital video recording, playback and streaming in 3GPP /
3GPP2 industry standard formats. ATI's Powerplay power management
technology lowers power consumption at all levels of functionality to
extend battery life allowing for a longer multimedia experience.
"Innovative, leading-edge products become successful when they
have the best technology and are backed by solid brands," said Paul
Dal Santo, Vice President and General Manager, Handheld Products. "ATI
was selected because our graphics and multimedia solutions are second
to none. Together, these two brands give consumers unparalleled
confidence in the products they are using, in addition to the tangible
benefits such as increased playback time directly resulting from the
Imageon media processors."
ATI ships millions of Imageon chips per month in phones from
leading handset manufacturers throughout Asia, Europe and North
America under various wireless standards and generations, including
GSM/GPRS, EDGE, CDMA and WCDMA/UMTS.
Source: ATI Press Release
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