DIGITAL EXPERIENCE at CES, LAS VEGAS -
Jan. 4, 2006 - Memorex, the number one North American retail provider
of digital media, adds to its industry-leading line-up with the highest
performing Double and Dual Layer (DL) DVD media available. Memorex 8X
DVD+R Double Layer and 4X DVD-R Dual Layer discs deliver the industry’s
fastest recording speeds and up to 8.5 GB of recording capacity.
Ideally suited for home entertainment enthusiasts, Memorex DL media can record movies or other content, featuring 80 percent more capacity than a standard DVD. Longer
continuous recording makes Memorex DL media ideal for recording movies,
music and sporting events. DL discs offer DVD-quality picture
resolution with four hours of recording time - about two hours more
than a single layer DVD - accommodating most standard length movies on
one disc. In addition to entertainment fans, computer users also will
find high-capacity double layer DVDs to be an ideal back-up and storage
medium for their data files.
“As consumers continue to adopt Double and Dual Layer media,
Memorex is responding with faster recording speeds that make it easier
to capture, save and share favorite movies and important data,” said
Brad Yeager, director of product marketing, optical media, for Memorex.
“With the availability of our 8X DVD+R DL and 4X DVD-R DL media,
Memorex remains at the forefront of the digital media market by
offering consumers the latest technology and making it readily
available at popular retailers.”
Memorex leads the Double/Dual Layer DVD market with a massive 70
percent of U.S. market share through November of 2005, according to The
NPD Group, an independent market analysis firm that tracks
point-of-sale information by volume and dollar sales to determine how
well products are selling in the nation’s top retailers.
Availability and Pricing
Memorex 8X DVD+R DL and 4X DVD-R DL media will be available this
month. Suggested retail prices for both formats are $29.99 for a
five-pack with slim jewel cases or $39.99 for a 10-pack spindle.
Memorex recordable media is sold in 23 of the nation’s top 25 consumer
electronics retailers, including Best Buy, Circuit City, CompUSA, Fry’s
Electronics, Kmart, Office Depot, OfficeMax, RadioShack, Staples,
Target, Walgreens and Wal-Mart.
Source: Memorex Press Release
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