DIGITAL EXPERIENCE at CES, LAS VEGAS -
Jan. 4, 2006 - Memorex, the number one North American retail provider
of digital media, will add the highly anticipated High Definition DVD
(HD-DVD) and Blu-ray formats to its industry-leading family of
recordable optical media early this year. The high definition discs
will feature Memorex’s DuraLayer™ Technology, a special
scratch-resistant hard coating that protects media from dust, debris
and rough handling.
HD-DVD and Blu-ray both feature very large storage capacities
and high data transfer rates, making them ideal for consumers
interested in recording high definition TV shows, sporting events and
movies in crystal-clear, high-definition resolution. Both formats also
offer high capacity storage capability for all data storage needs. The
HD-DVD format supports 15GB of capacity on a single layer and 30GB on a
double layer disc, while Blu-ray DVDs support 25GB of capacity on a
single layer and 50GB on a double layer disc. In contrast, today’s
standard DVDs store up to 4.7GB on a single layer or 8.5GB on a double
layer disc.
“As high definition broadcasting and HD home theaters continue
to proliferate, recordable HD-DVD and Blu-ray media provide the
capacity and performance needed to record high resolution programs and
movies without sacrificing quality,” said Allen Gharapetian, vice
president of marketing and product development for Memorex. “Memorex
has always provided consumers with the widest possible variety of media
formats and configurations, and we will continue to do so in the high
definition era,” said Brad Yeager, director of product marketing,
optical media, for Memorex.
The HD-DVD format boasts superior compatibility between hardware
and media, while Blu-ray was designed for added capacity. Both use
state-of-the-art blue-violet laser technology to support
high-definition television recording with excellent picture quality.
Memorex will launch its HD-DVD and Blu-ray media in spring 2006. Pricing will be announced later this year.
Memorex is a member of the DVD Forum, which backs HD-DVD, as
well as Blu-ray Disc Association, which supports Blu-ray. For 2005,
Memorex retained its position as the number one provider of digital
media, outperforming all other brands of CD and DVD media in the United
States. For the sixth consecutive year in the CD category and fourth
consecutive year in DVDs, Memorex led its competitors in all blank
digital media, in both volume and sales, according to The NPD Group, an
independent market analysis firm that tracks U.S. point-of-sale
information by volume and dollar sales to determine how well products
are selling in the nation’s top retailers.
Source: Memorex Press Release
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