3GSM 2006—BARCELONA, SPAIN—FEBRUARY 13, 2006—NVIDIA
Corporation (Nasdaq: NVDA), the worldwide leader in programmable
graphics processor technologies, today unveiled the NVIDIA GoForce 5500
handheld graphics processing unit (GPU)—the industry’s first handheld
GPU to enable true, fluid digital TV, high-fidelity surround sound,
rapid multi-shot photography, and console-class 3D graphics. For many
years, these capabilities have been the domain of function-specific
devices such as the home entertainment system, the digital still
camera, or the Sony Playstation. Today, this new GPU brings all these
features, and more, to the mobile phone.
"High-quality multimedia services are a key revenue growth driver
for the world’s carriers and content providers and we believe we’ll see
significant uptake of these services in 2006," said Mario Morales,
semiconductor analyst for IDC. "Companies like NVIDIA, whose products
deliver compelling and tangible improvements to the overall end user
experience of these new services, are well placed to take advantage of
this surge in demand."
The newest member of the NVIDIA GoForce family of handheld GPUs, the
NVIDIA GoForce 5500 delivers a host of multimedia features, including:
True, fluid digital TV and video
- The industry’s first handheld GPU to playback H.264, WMV9 and MPEG-4 video up to D1 resolution1 at 30 frames per second (fps)
- Compatible with major mobile TV standards including DVB-H, ISDB-T, and DMB networks
High Fidelity Surround Sound
- The industry’s first handheld surround sound processor to deliver an immersive audio experience in the palm of a hand
- Crossfade and multistream technologies help to prevent
annoying breaks between songs and music cut out when the ringtone is
activated
Console-class 3D gaming
- Experience console-class games, such as Quake III Arena, at unrivalled speeds on a handheld device
- 3X the performance of the previous generation2
Sharp, crystal clear digital photography
- Rapid multi-shot capabilities so users never miss a photo
- Support for up to 10 megapixel resolution
Ultra-low power consumption
- Dedicated low-power hardware design delivers more hours of entertainment on the phone with less drain on the talk time
"The introduction of the NVIDIA GoForce 5500 handheld GPU marks the
beginning of a new era for 3G mobile phones," said Michael Rayfield,
general manager of the handheld GPU group at NVIDIA. "The NVIDIA
GoForce 5500 GPU delivers high-quality video playback and capture,
high-resolution camera support, and stunning 3D graphics—all at
impressive performance levels that we believe consumers are going to
demand in the next generation of mobile devices."
Phones based on the NVIDIA GoForce 5500 handheld GPU are expected to
be available from key handset manufacturers before the 2006 holiday
season.
For more information on the NVIDIA GoForce family of handheld GPUs, please visit: http://www.nvidia.com/page/handheld.html
1 D1 resolution is 700 X 480 (NTSC) and 720 X 576 (PAL)
2 GoForce 5500 is up to 3x the performance of GoForce 4800
as measured by the single texture fill-rate test in 3DMarkMobile
06.
Source: nVIDIA Press Release
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