Con il comunicato stampa di seguito allegato, Best Buy, una delle più grandi catene di commerciali, presenti anche sul Web a livello internazionale e specializzate nel settore dei prodotti legati alla elettronica di consumo, ha reso nota ai suoi clienti la propria scelta in merito a quale sia il formato High Definition supportato tra i due, ovvero Blu-ray e HD-DVD, che ancora oggi si contendono la difficile eredità dei dischi DVD.
Best Buy, mediante una dichiarazione del suo presidente Brian Dunn, si dice pronto ad "indicare la strada da seguire nell'ambito dei formati HD, peraltro richiesta con insistenza dai consumatori ormai confusi". E l'indicazione di Best Buy, che per importanza strategica è destinata a pesare non poco sul destino dello scontro tra BD e HD-DVD, è volta a premiare e promuovere i dischi ed i lettori di Blu-ray, anche se non verrà interrotta la commercializzazione simultanea di hardware e supporti HD-DVD.
MINNEAPOLIS, Feb. 11, 2008 – Best Buy Co., Inc. (NYSE: BBY) is taking a step forward in addressing consumer confusion about high-definition formats. Beginning in early March, the leading consumer electronics retailer will prominently showcase Blu-ray hardware and software products in its Best Buy retail and online channels in the United States.
“Consumers have told us that they want us to help lead the way. We’ve listened to our customers, and we are responding. Best Buy will recommend Blu-ray as the preferred format,” said Brian Dunn, Best Buy’s president and chief operating officer. “Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to our customers that we believe Blu-ray is the right format choice for them.”
Dunn continued, “Best Buy has always believed that the customer will benefit from a widely-accepted single format that would offer advantages such as product compatibility and expanded content choices. Because we believe that Blu-ray is fast emerging as that single format, we have decided to focus on Blu-ray products.”
“With the explosion of HDTVs, customers are hungry for quality, high definition content. We believe our move to feature Blu-ray should help consumers feel confident in their hi-def content choices,” said Mike Vitelli, Best Buy’s senior vice president, Home Solutions. “Best Buy is excited by the next generation of digital products and we know our customers are too. We are excited about helping customers find the right mix of products and services to make the next generation of high definition entertainment technology come alive for them. We believe that Blu-ray is the right solution for consumers.”
Best Buy currently carries a wide array of Blu-ray hardware and software products. The company noted that it will continue to carry an assortment of HD-DVD products for customers who desire to purchase these products.
Source: Best Buy Press Release
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