Full title: AMD Announces Official Technology Alliance With "Austin City Limits" Live Music Television Program And Annual Music Festival
- America’s longest running live music TV program and hippest music festival to benefit from AMD technology, support -
AUSTIN, TEXAS -- July 7, 2005 --AMD
(NYSE: AMD) announced today that it is an official technology partner
and sponsor of "Austin City Limits" public television program,
America’s longest running live music television broadcast which airs
nationally on more than 300 PBS stations every week. AMD is also
announcing it is co-sponsoring the Austin City Limits Music Festival,
an annual three-day music festival that is one of America’s favorite
outdoor live music events, attracting an estimated 65,000 attendees per
day.
AMD is already providing the digital audio backbone for the
Austin City Limits television broadcast. KLRU, Austin’s local PBS
station that produces the show, is using AMD64 technology to record
live music and enhance the ACL experience for music fans. KLRU is also
using the same technology to prepare for the move to high-definition
(HD) standards mandated by the FCC for all TV broadcasters in America.
For the Sept. 23-25, 2005 music festival, AMD will sponsor one of eight
performance stages, and AMD64 technology will be used to record live
performances.
"Our technology alliance with Austin City Limits and the
Austin City Limits Music Festival demonstrates AMD’s commitment not
only to Austin, but to music fans around the world. AMD understands the
importance of providing the best quality recording experience," said
Hector Ruiz, AMD chairman and CEO. "We have quickly become an important
friend and collaborator to digital artists everywhere."
"The music and media industries have undergone rampant
changes over the past few years and now more than ever, ACL has secured
its place as a trusted source for fans to experience music. We believe
in creating deep connections between fans and artists and with the
support of AMD and their leading-edge digital technology, we are able
to create even closer connections as we present high quality music
through a variety of formats," said Bill Stotesbery, CEO of KLRU. "This
alliance with AMD is a natural evolution, ensuring Austin City Limits
will continue to meet fans wherever they experience music, from stage
to screen to home entertainment centers."
The 2005 Austin City Limits Music Festival features a line
up of musical acts that is second to none and is expected to attract
more than 65,000 attendees each day from around the world. The musical
acts expected to appear on the AMD stage include: Spoon, The Bravery,
The Decemberists, Tortoise, The Fiery Furnaces, Bloc Party, Keane,
Rachel Yamagata, The Frames, Kasabian, Mates of State, Kaiser Chiefs,
Teagan and Sara, Ambulance Ltd., and The Ditty Bops. For more
information about the Austin City Limits Music Festival, please logon
to: Austin City Limits.
"Having AMD as the technology partner for the ACL Music
Festival aligns our increasingly popular and successful festival with a
technology company that is leading the digital renaissance in the way
live music is recorded," said Bart Knaggs, Principal of Capital Sports
& Entertainment.
"AMD64 technology is being adopted by many of the top digital
audio professionals in the music industry for its outstanding
performance, reliability and ability to re-produce great sound," said
Charlie Boswell, director of Digital Media and Entertainment for AMD.
"Austin City Limits is one of the top brands in America for live music
and it deserves a superior technology and solid partner."
Source: AMD Press Release
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