—NVIDIA
Corporation (Nasdaq: NVDA), a worldwide leader in programmable graphics
processor technologies, announced today that the Company is working
with Hybrid Graphics Ltd. to deliver a one-stop, native-accelerated 3D
API stack for mobile phone manufacturers and developers.
Until now, mobile phone OEMs would typically purchase silicon and
high-level software from different vendors – increasing integration
time and reducing system performance. By integrating Hybrid's
high-level M3G (JSR 184) solution over the optimized OpenGL ES
drivers for the NVIDIA GoForce family of graphics processing units
(GPUs) for wireless handsets, NVIDIA can now immediately provide
developers with a seamlessly optimized and supported 3D graphics
platform.
"The collaboration between NVIDIA and Hybrid marks the introduction
of one of the industry’s first truly integrated, fully optimized Java
3D graphics API solutions offered by a GPU vendor," said Neil Trevett,
vice president of embedded content at NVIDIA. "Handset manufacturers
can now rely on a single vendor for a full suite of optimized high and
low-level 2D and 3D graphics APIs for their developer community. This
is the beginning of a long term relationship where our two companies
will work together to provide leading-edge, integrated, open
standards-based media API solutions to the wireless industry."
Through this partnership, NVIDIA will expand its software
development toolkit for mobile phones by integrating Hybrid’s Mobile
Framework V6 - which includes support for OpenVG 1.0, a SVG (scalable
vector graphics) Tiny player, and Java bindings for both OpenGL ES (JSR
239) and SVG (JSR 226).
"Both Hybrid and NVIDIA are focused on delivering technology that
fundamentally transforms the wireless market. Hybrid’s experience and
quality in delivering 3D and 2D graphics software technology to
consumer electronics devices is unmatched and NVIDIA has been a pioneer
in the world of hardware media processing for over a decade – we
believe it’s a perfect partnership," said Panu Wilska, vice president
of sales and marketing at Hybrid Graphics. "Through this close
collaboration, we are working to raise the bar for integrated hardware
and software platforms to enable higher quality and better performing
Java- and Open GL ES-based 3D content on millions of mobile devices."
Source: nVIDIA Press Release
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