SANTA MONICA, CA and SANTA CLARA, CA, DECEMBER 8, 2005—Yahoo!
Music, the Internet’s number one site for music content, and NVIDIA
Corporation (Nasdaq: NVDA) today announced "Yahoo! Artist Mods," a new
program that lets consumers create unique animated music videos by
combining hot music titles with interactive digital animation.
Yahoo! Artist Mods premiered with two videos: "Just Stop" by
Disturbed and "Good Times" by Tommy Lee. Three more videos, including
ones featuring platinum artists Sean Paul and Lil’ Wayne, will follow
in the upcoming weeks to complete the five-part series.
"Yahoo!
Artist Mods is the perfect blend of two favorite pastimes – watching
music videos and playing video games," stated Dave Goldberg, general
manager of Yahoo! Music. "We’re excited to be the first to bring this
cutting-edge technology online and give users control of their music
content experience."
Yahoo! Artist Mods showcases today’s coolest music video artists
using digitized models of the artists, stage sets, and instruments. To
become "virtual directors," with control over backgrounds, lighting,
and camera angles, users can download the ModMaker rendering engine
from the NVIDIA nZone Web site. Once a new video is finished, users can
replay their creation and share it with a friend by email.
ModMaker was developed for Yahoo! Music by Big Bear Entertainment
using NVIDIA Quadro professional graphics technology. ModMaker
achieves optimal performance when played back on PCs equipped with
NVIDIA GeForce graphics. Tony Shiff, president of Big Bear
Entertainment, commented: "NVIDIA gave us the power to create fully
animated music videos in weeks, rather than months."
Yahoo! Music will promote Yahoo! Artist Mods throughout the
extensive Yahoo! network, including frontpage placement on Yahoo!. The
selection of digitized music videos will be updated regularly at http://music.yahoo.com/promos/artistmods,
a click away for the more than 23 million unique users who visit Yahoo!
Music each month. Yahoo! Artist Mods will also join the rest of Yahoo!
Music videos in high rotation.
Source: VIA Press Release
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