MARKHAM, Ontario--(BUSINESS WIRE)--Feb. 1, 2006-- Leveraging its vast expertise in the DTV and handheld markets,
ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) is introducing a single
chip, DVB-H compliant, Mobile TV Receiver solution for mobile phones
and other handheld devices. ATI's Imageon® TV solutions are
designed to offer handset manufacturers with system-level
flexibility, high integration, low power and optimal BOM cost. The
WTV100-M is a single chip front-end that integrates a dual-band RF
tuner (UHF for Europe and L-Band for US) with a highly integrated
DVB-T/DVB-H OFDM demodulator and all necessary discretes in a SiP
(System-in-Package). The WTV100-M component interfaces seamlessly to
ATI's Imageon media processors, as the audio and video decoders, for
a complete and state-of-the-art end-to-end DVB-H solution.
"ATI is uniquely positioned for the mobile TV market with its
in-house DTV expertise supplying end-to-end solutions to the majority
of HDTV manufacturers and many generations of media processors and
mobile 3D gaming solutions to the handset market. Now ATI brings yet
another differentiating innovation to mobile phones," says Azzedine
Boubguira, Director of Strategic Initiatives, Handheld Products
Group, ATI. "Our solution brings real value to the Mobile DTV
eco-system with reliable multi-band reception for international
operation, low power for longer viewing experience and cost
effectiveness for fast mass market deployment."
The WTV100 demodulator supports most worldwide operation modes,
can handle simultaneous processing of multiple services, multiple DRM
solutions and integrates in hardware a decoder for
Multi-Protocol-Encapsulator Forward-Error-Correction (MPE-FEC) and
its memory. It also offers flexible and versatile interfaces and
allows ATI to work with the industry's best-in-class silicon RF
tuners to provide an extremely compact, proven and reliable front-end
component (WTV100-M).
ATI's Imageon TV is a complete and monolithic system-on-chip
(SoC) solution that is host, OS and DRM agnostic. It off-loads the
host CPU for better operation and seamless integration in any
environment. The result is a quick time-to-market development of
Mobile TV enabled handsets. Imageon TV solutions come complete with a
DVB-CBMS Phase 1 compliant software stack, which includes the User
Interface (UI), Electronic Service Guide (ESG), middleware, APIs to
most applicable DRM solutions, and a full SDK.
ATI's WTV solutions have been tested and validated in both UHF
and L-band field trials held with partner broadcasters in Europe and
the US throughout 2005. This has ensured interoperability and good
mobility performance in multiple network configurations.
"At CES in January, ATI's WTV100 was operational on our live
broadcast and receiving multiple channels. By addressing all of the
vast requirements and issues that come into play with Mobile TV up
front, ATI is poised to help us bring this initiative to market
quickly," said Michael Schueppert, President of Modeo LLC.
"The potential for the Mobile TV market is the next big
opportunity for the mobile phone market - a truly mass media
opportunity," said Chris Ambrosio, Director - Wireless Device
Strategies Service, Strategy Analytics. "To engage and keep
customers, a flawless technical execution that enables a consistent
user experience from region to region is imperative. ATI's WTV100
will benefit both handset makers and carriers by delivering a strong
technical foundation that enables a compelling mobile TV experience
for end-users."
ATI is a leader in the design and manufacture of discrete media
processors for mobile phones with over 100 million Imageon components
shipped to the world's top mobile phone manufacturers. The WTV100-M
will be shipping to customers in mid 2006 with samples and design
kits available now. For more information about ATI's Imageon
products, please visit www.ati.com/handheld.
Source: ATI Press Release
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