MARKHAM, Ontario--(BUSINESS WIRE)--Jan. 4, 2006-- ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today announced its
role as a leading provider for AMD's digital media vision for
consumers in conjunction with the premier of AMD LIVE!. ATI's market
leading graphics, TV/multimedia and software solutions can complement
AMD LIVE! to create enhanced personal entertainment solutions for PC
consumers.
As a part of AMD's digital media vision, AMD LIVE! is an
initiative designed to utilize the power of the PC to interact with
personal media content and other consumer electronics devices. To make
this a reality, ATI is uniquely positioned to offer end-to-end
solutions, including both graphics hardware and software. ATI's
expertise in digital TVs, game consoles, handsets, multimedia PCs, 3D
graphics and Avivo display solutions (featuring the forthcoming
H.264), make ATI's technologies the perfect complement to AMD's
efforts.
"AMD is taking the flexibility and freedom of the PC to enhance
the consumer electronics experience and ATI will help us make AMD
LIVE! a reality later this year," said Iain Morris, senior vice
president, Digital Consumer Media and Pervasive Computing, AMD.
"Whether interacting with TV, downloading music or viewing photos, AMD
LIVE! will enhance the power and flexibility of full-featured
multimedia desktop and notebook PCs to help deliver personalized
entertainment experiences on all the screens in people's lives.
Consumers will benefit from the combination of AMD64 technology,
powered by ATI's great graphics, multimedia and software solutions."
"AMD and ATI have the experience and dedication to create a truly
unique consumer experience," said Rick Bergman, senior vice president,
PC Business Unit, ATI Technologies. "Beyond our reputation for
blazingly fast games, lifelike Avivo displays and multimedia PC
support, ATI is also the leader in the digital TV, game console and
handset markets. AMD LIVE! experiences will provide users with the
opportunity to take advantage of ATI's expertise in consumer
electronics and multimedia solutions to turn unimaginable computing
capabilities into an everyday reality."
ATI has a wide range of products and technologies to support
upcoming AMD LIVE! solutions: digital and analog TV tuner cards,
graphics cards, and complementary software solutions including the
award-winning Radeon X1000 series graphics cards and award-winning
All-In-Wonder and TV Wonder multimedia add-in cards.
Source: ATI Press Release
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