Consumer Electronics Show (CES) - LAS VEGAS (Suite # N227-N228) –
January 5, 2006 – With the goal of making data backup and protection
effortless, Maxtor Corporation (NYSE: MXO) announced today a new family
of Maxtor OneTouch III external storage and backup solutions that
offer a range of features, capacities and performance for home users,
creative professionals and business executives. Available on retail
shelves starting this month, the line of Maxtor OneTouch III storage
solutions, with capacities from 100GB to one terabyte (1,000 GB),
provide easy-to-use, automated backup and restore capabilities for PC
and Mac users. New software tools, including the ability to synchronize
data between two or more computers and a System Rollback feature that
helps return PC systems to a healthier state after a damaging spyware
attack, are now integrated into the entire Maxtor OneTouch III family
of products.
The Maxtor OneTouch III solution, with a triple FireWire 800/FireWire
400/USB 2.0 interface, was selected as a CES 2006 Innovations Design
and Engineering Honoree in the Computer Accessories category. It was
chosen for its engineering qualities, the product's intended
use/function, unique features, and aesthetic and design qualities,
among other reasons. To meet the needs of mainstream creative and
business professionals, Maxtor is offering the Maxtor OneTouch III with
dual interfaces, FireWire 400 and USB 2.0, for quickly and easily
backing up photos, music and data. For the home PC market, the company
is offering a USB 2.0-only interface model that provides basic
file-level backup capabilities.
Like the 1TB Maxtor OneTouch III, Turbo Edition
launched in October 2005, the expanded Maxtor OneTouch III family
sports an innovative new industrial design, an improved consumer
friendly user interface and a redesigned retail package from
award-winning consulting firm frog design inc. Built to last, the
Maxtor OneTouch III family features improved acoustics, an inner disk
drive casing and shock mounts for additional durability and drive
protection. The entirely new user interface is simple to navigate for
both Mac and PC users, making it easier to set up and manage data
backup, file archiving and system settings. All Maxtor OneTouch
external storage and backup systems come with an added data security
feature called Maxtor DriveLock, which provides a password protection
option to safeguard contents if the drive is ever lost or stolen.
"Digital entertainment and data have become absolutely integral to our
everyday lives, for people and businesses, but the vast majority of us
still don't protect valuable files by backing them up," said Stacey
Lund, vice president of marketing, Maxtor Branded Products Group. "At
Maxtor, we strive to bring innovative solutions to market that make it
simple to expand, share, and protect your digital life. Our new Maxtor
OneTouch III family is designed from the inside out to be the easiest,
most trustworthy way to back up and store photos, videos, games, music,
business data and personal information."
Based on customer feedback and innovative technologies, Maxtor has
added Sync, the ability to automatically synchronize files between two
or more systems on the same operating platform, across its new family
of Maxtor OneTouch III storage solutions. Increasingly, customers want
to share data easily and automatically between home and office,
synching files and folders in both computers. Also, to combat spyware,
adware and computer registry issues that can slow a system to a crawl
or even a screeching halt, the new Maxtor OneTouch III product family
includes a System Rollback feature that reverts the system to a
healthier point in time while preserving the most current user data in
Word and Excel documents, photos, music and other digital files. System
programs that can be rolled back in time include operating system,
settings and applications.
Maxtor OneTouch III external storage and backup solutions will be
available starting in January at major retailers, distributors and
online stores, as well as at www.maxstore.com. Worldwide availability
varies by region. The Maxtor OneTouch III with a triple interface will
be available late in Q1 2006. Please visit www.maxtor.com for local distribution channels and retail outlets.
The manufacturer's suggested retail price (MSRP) for the Maxtor
OneTouch III family ranges from $159.95 for the 100GB USB 2.0 only
version to $479.95 for the 500GB triple interface solution. MSRP for
the 1TB Maxtor OneTouch III, Turbo Edition is $899.95.
Source: Maxtor Press Release
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